- Media Communication
- Sight and Desire
- Semiotics [the study of signs]
What is Visual Culture anyways?
Definition of Visual Culture:
Visual Culture is a relatively new field dedicated to study visuals both as a discipline and as an object of study; it is a hybrid or multi-discipline subject that grew out of the rise of visual communication and seeks to comprehend the relationship between the makers of the visuals and the recipients; due to a variety of visuals created through the internet, television and movie industries, fashion, books, magazines, adverts, logos, diy-photography, social media, billboards, street signs, banners, and the like, Visual Culture Studies is not about qualifying the ‘worthiness’ of any object or image but rather the purpose behind it in the social dimension. It is hybrid of sociology, psychology, art theory, art history, cultural studies, philosophy, anthropology, linguistics, and literary criticism, amongst others.
There are definitely more nuanced and detailed definitions of the phrase, but I will simplify it to: The study of the relationship of viewer/spectator to manmade visuality whereby the visual is not so much governed by the viewer but rather that the viewer is governed by the visual.